Global women's custom made-to-measure clothing

The suit won't change the world,
but the woman who wears it will.

Redefining femininity from the outside in

We’re creating a culture. A culture that embraces and celebrates independent, strong smart women. A culture that salutes them for being assertive, persuasive, determined and great leaders. A culture, where women get your attention for what she has to say and for the story she gets to create.

Purpose-driven from slow fashion movement

To be part of the solutions, we believe slow fashion and accessible custom is the answer.  Overproduction and overconsumption are some of the reasons why fashion is the second most polluting industry. We want to show you how to shop smart and learn how to wear it for different occasions and moods. How you shop is the only way to change the world.

Sustainable.

We try to use biodegradable natural fibers or innovative textiles made from recycled materials as much as possible. Every time you shop, you’re telling the industry what they should produce more.

Radical.

Conscious capitalism is at the core of everything we do, including pricing transparency. More details to come.

Ethical.

We source around the world and only work with suppliers who provide their employees with a safe healthy work environment, fair pay, healthcare insurance and sustainable workloads.

Inclusive.

We accept and value everyone for who they are. While focusing on empowering women, issues for men, LGBTQ+ and diversity are also important to us.